Tel: 07850 577441


"Speech is power: speech is to persuade, to convert, to compel"

- Ralph Waldo Emmerson

Positive Impact Leadership, plain and simple

Alan Dawson is an experienced speaker who captivates his audience. His unique material is crammed with proven original ideas to win the hearts and minds of your people. Guaranteed to engage, change the way you think, motivate and inspire. 

Dissecting his thirty plus years award-winning leadership career and his people-leadership business, Alan recounts the stark reality of executive life with global technology trailblazers and SME's. He shows why very few get it right. He shares the little known insights of how easy it is to get people-leadership right when it is built on a bedrock of high-trust and accumulated small margins of improvement. Crucially, why winging it is the short route to disaster.    

Team building is a mystery for many, but a master skill for Alan. He says that traditional command and control management systems have been replaced by fast action, flat-structures where organic team building can really thrive in an atmosphere of success.

Leadership is no longer a one person role. It is too  important to be limited to leaders. It is for everyone in distributed personal accountability to sustain cumulative potential and growth. In successful organisations 'the leader' is supported by trusted 'everyday leaders' in every corner of the organisation  jealously guarding performance standards.They are constantly poised ready to step in to help others meet their goals and achieve potential. 

Alan brings an incisive no-holds barred look at the parlous state of vacancy management and people development and how to fix these critical issues. People habits decide futures every day, and whether their organisation wins the business or gifts it to a competitor matters. Best to look after your top talent, find your own exceptional candidates for essential vacancies and save a shed-load of costs and grief at the same time. Then step up and coach them to retention and success. 

He will also tell you that SMART goals don't work today they are not smart at all. Discover how to set proper, meaningful goals more suited to the digital economy. Goals that excite, challenge and stretch while generating powerful implementation for outstanding results.

Marketing has moved almost entirely online and taken the buying process with it. That means buyers have the control and not sellers. Time honoured selling has disappeared. 'Selling less to sell more' reflects the reality of how the top supplier operate today. Learn why this is, and what you need to do to turn that to advantage.

Alan is a breath of fresh air, his material is unique, uncomplicated, and very effective. He is no-nonsense and, unlike so many business speakers, has successfully done the job at every level he speaks about. If you are in a rut, he will definitely damage it, and then show you how to think and act better, be more and have more.

His preparation is faultless, customised exactly to the audience. Following Alan's main topic on the day, he will happily chair a Q & A panel or present a plenary coaching session for free. 

Whether it is is a small internal team meeting or a major conference, Alan is the perfect choice to lift your event with superb content as he ramps up the takeaways for immediate implementation. He brings outstanding reviews.

Audiences love Alans direct delivery, fearless narrative and ‘POSITIVE IMPACT’.

Original and unforgettable analogies abound with rich take-away stories to stimulate delegate accountability, increased self-belief and positive change for success!
- Gary Ferguson


Alongside his commercial career, Alan was also a national list football referee. He progressed from the backstreet grassroots football of industrial North East England to the professional ranks and top stadia. He shares a rich seam of tales from beneath the stands, on-pitch anecdotes and when football goes to court spanning the ridiculous to the sublime. Every football experience for him was akin to the business world. Two people-centric careers, similar in many respects serving to consolidate his renowned leadership prowess, clarity and precision communication. 


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