Tel: 07850 577441


A hugely experienced and inspirational leadership speaker, ideal for keynotes, conferences and events. 30 years of award-winning business success including top executive positions with global corporates in the competitive technology segment and business ownership. Alan guarantees to engage, fire-up and stimulate delegates, with powerful international examples of how to readily adopt change, achieve stretch goals comfortably and lead more effectively. Everyone can be a ‘leader' in Alan Dawsons world.

An ex-football referee, Alan progressed from the grassroots of industrial North East England to the professional ranks, top UK stadia and international venues. Rich anecdotes abound, including gems from the games characters, when football ends up in Crown Court, on-pitch incidents, riots, pitch invasions and managing life-threatening injuries.

Every football match experience is inextricably linked to modern business practice, replicating the same determination for results and people engagement where cumulative accountability and ownership define the acute margin for success. Two rocket-fuelled careers combine to form Alan's brilliant stories and renowned leadership coaching from the speaker platform or in workshop format.

Audiences love Alan’s fearless delivery and ‘POSITIVE IMPACT’. Hair-raising reality from a speaker who got the ‘Tee-shirt.  Original and inspiring takeaways coach and fortify delegate accountability for lasting performance, improvement and growth.


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